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BSB40820 - Certificate IV in Marketing and Communication

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National Code: BSB40820

CRICOS Course Code: 120959B

Duration: 36 weeks total (30 Teaching weeks + 6 week of holiday period

Total Course Fees: $15,000

Tuition Fees: $ 13,500

Material Fee: $1000

Application Fee: $500

Mode of study:

This course at EIC will be delivered face to face in a classroom for a minimum 20 hours per week.

Delivery location:

Face-to-Face theory classes: Suite 2/61 Riggall Street, Broadmeadows VIC 3047 Australia

Course Description :

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
 

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Structure :

In order to achieve qualification BSB40820 - Certificate IV in Marketing and Communication student must complete following 12 unit of competencies.
 

  • 6 core units, plus

  • 6 elective units

Unit Code
Unit of Competency
CORE/ELECTIVE
BSBCMM411
Make presentations
Core
BSBCRT412
Articulate, present and debate ideas
Core
BSBMKG433
Undertake marketing activities
Core
BSBMKG435
Analyse consumer behaviour
Core
BSBMKG439
Develop and apply knowledge of communications industry
Core
BSBWRT411
Write complex documents
Core
BSBMKG431
Assess marketing opportunities
Elective
BSBMKG434
Promote products and services
Elective
BSBCRT411
Apply critical thinking to work practices
Elective
BSBOPS404
Implement customer service strategies
Elective
BSBTEC303
Create electronic presentations
Elective
BSBTWK503
Manage meetings
Elective

Training and Assessment (1400 hours)

The volume of learning for the qualification is 960 hours. This comprises of:
 

  • Learning Hours- 320 hours 

  • Assessment Hours- 280 hours

  • Self-study- 360 hours
     

This will be delivered over 36 weeks of course duration including 30 weeks delivery plus 6 weeks holidays. Students are required to attend a minimum 20 scheduled course contact hours per week.

Assessment Methods

All assessments of units of competency will be conducted according to the assessment guidelines and competency standards of the official Training Package for this qualification. Assessment methods include Knowledge Tests, Projects, Case studies, Role-plays, Observations, Presentations and Research Reports.

Pathways from the qualification

After successfully achieving this qualification, candidates may undertake BSB50620 Diploma of Marketing and Communication.

Employment/Career pathway

Units in this qualification reflect the knowledge and skills of individuals with significant experience in:
 

  • Marketing Assistant

​

Above pathway information is in line with qualification description on National Training Register (www.training.gov.au ) and/or www.myskills.gov.au. However, it doesn't imply any job guarantee or job role at the end of the course. Edinburgh International College doesn’t claim any employment outcome or job guarantee associated with its courses as it will be misleading.

​

  • Recognition of8 Prior Learning (RPL) and Credit Transfer (CT):
    Edinburgh International College recognises qualifications and Statements of Attainment issued by other Registered Training Organisations (RTOs) in Australia and provides all students with the opportunity to apply for Recognition of Prior Learning (RPL) and Credit Transfer (CT). For further information, please refer to the Student Handbook or contact the EIC campus.”

 

  • Disclaimer
    “The course information provided on this website is intended as a general guide only and may not be sufficient to make an informed enrolment decision. Prospective students are encouraged to review the Enrolment Kit available on the website before enrolling.”

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