BSB60520 - Advanced Diploma of Marketing and Communication

Form of Interest

National Code: BSB60520

CRICOS Course Code: 120961H

Duration: 60 weeks total (48 Teaching weeks + 12 week of holiday period)

Total Course Fees: $ 16,500

Tuition Fees: $ 15,000

Material Fee: $ 1000

Application Fee: $ 500

Mode of study:

This course at EIC will be delivered face to face in a classroom for a minimum 20 hours per week.

Delivery location:

Face-to-Face theory classes: Suite 2/61 Riggall Street, Broadmeadows VIC 3047 Australia

Course Description :

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course Structure :

In order to achieve qualification BSB60520 Advanced Diploma of Marketing and Communication student must complete following 12 unit of competencies.

4 core units, plus
8 elective units

Unit code	Unit of Competencies	Core/Electives
BSBMKG552	Design and develop marketing communication plans	C
BSBMKG542	Establish and monitor the marketing mix	C
BSBPMG430	Undertake project work	C
BSBMKG555	Write persuasive copy	C
BSBMKG541	Identify and evaluate marketing opportunities	C
BSBOPS504	Manage Business Risk	E
BSBMKG551	Create multiplatform advertisements for mass media	E
BSBCMM511	Communicate with influence	E
BSBCRT512	Originate and develop concepts	E
BSBPEF501	Manage personal and professional development	E
BSBMKG545	Conduct marketing audits	E
BSBMKG543	Plan and interpret market research	E

Training and Assessment (1200 hours)

The volume of learning for the qualification is 1440 hours. This comprises of:

Learning Hours- 588 hours
Assessment Hours- 372 hours
Self-study- 480 hours

This will be delivered over 60 weeks of course duration including 48 weeks delivery plus 12 weeks holidays. Students are required to attend a minimum 20 scheduled course contact hours per week.

Assessment Methods

All assessments of units of competency will be conducted according to the assessment guidelines and competency standards of the official Training Package for this qualification. Assessment methods include Knowledge Tests, Projects, Case studies, Role-plays, Observations, Presentations and Research Reports.

Pathways from the qualification

After successfully achieving this qualification, candidates may undertake BSB80320 Graduate Diploma of Strategic Leadership or BSB80120 or Bachelor.

Employment/Career pathway

Units in this qualification reflect the knowledge and skills of individuals with significant experience in:

Account Director

Above pathway information is in line with qualification description on National Training Register (www.training.gov.au) and/or https://www.yourcareer.gov.au/learn-and-train/courses/BSB40820, it doesn't imply any job guarantee or job role at the end of the course. EIC doesn't claim any employment outcome or job guarantee associated with its courses as it will be misleading.

Recognition of8 Prior Learning (RPL) and Credit Transfer (CT):
Edinburgh International College recognises qualifications and Statements of Attainment issued by other Registered Training Organisations (RTOs) in Australia and provides all students with the opportunity to apply for Recognition of Prior Learning (RPL) and Credit Transfer (CT). For further information, please refer to the Student Handbook or contact the EIC campus.”

Disclaimer
“The course information provided on this website is intended as a general guide only and may not be sufficient to make an informed enrolment decision. Prospective students are encouraged to review the Enrolment Kit available on the website before enrolling.”