National Code: BSB50620
CRICOS Course Code: 120960J
Duration: 52 weeks total (40 Teaching weeks + 12 week of holiday period)
Total Course Fees: $16,500
Tuition Fees: $ 15,000
Material Fee: $1000
Application Fee: $500
Mode of study:
This course at EIC will be delivered face to face in a classroom for a minimum 20 hours per week.
Delivery location:
Face-to-Face theory classes: Suite 2/61 Riggall Street, Broadmeadows VIC 3047 Australia
Course Description :
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
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This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure :
In order to achieve qualification BSB50620 - Diploma of Marketing and Communication student must complete following 12 unit of competencies.
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5 core units, plus
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7 elective units
Unit code | Unit of Competencies | Core/Electives |
|---|---|---|
BSBMKG552 | Design and develop marketing communication plans | C |
BSBMKG542 | Establish and monitor the marketing mix | C |
BSBPMG430 | Undertake project work | C |
BSBMKG555 | Write persuasive copy | C |
BSBPMG630 | Enable program execution | C |
BSBOPS504 | Manage Business Risk | E |
BSBMKG551 | Create multiplatform advertisements for mass media | E |
BSBCMM511 | Communicate with influence | E |
BSBCRT512 | Originate and develop concepts | E |
BSBPEF501 | Manage personal and professional development | E |
BSBMKG545 | Conduct marketing audits | E |
BSBMKG543 | Plan and interpret market research | E |
Training and Assessment (1200 hours)
The volume of learning for the qualification is 1200 hours. This comprises of:
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Learning Hours- 476 hours
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Assessment Hours- 324 hours
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Self-study- 400 hours
This will be delivered over 52 weeks of course duration including 40 weeks delivery plus 12 weeks holidays. Students are required to attend a minimum 20 scheduled course contact hours per week.
Assessment Methods
All assessments of units of competency will be conducted according to the assessment guidelines and competency standards of the official Training Package for this qualification. Assessment methods include Knowledge Tests, Projects, Case studies, Role-plays, Observations, Presentations and Research Reports.
Pathways from the qualification
After successfully achieving this qualification, candidates may undertake BSB60520 Advanced Diploma of Marketing and Communication
Employment/Career pathway
Units in this qualification reflect the knowledge and skills of individuals with significant experience in:
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Campaign Manager
Above pathway information is in line with qualification description on National Training Register (www.training.gov.au) and/or https://www.yourcareer.gov.au/learn-and-train/courses/BSB40820, it doesn't imply any job guarantee or job role at the end of the course. EIC doesn't claim any employment outcome or job guarantee associated with its courses as it will be misleading.
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Recognition of8 Prior Learning (RPL) and Credit Transfer (CT):
Edinburgh International College recognises qualifications and Statements of Attainment issued by other Registered Training Organisations (RTOs) in Australia and provides all students with the opportunity to apply for Recognition of Prior Learning (RPL) and Credit Transfer (CT). For further information, please refer to the Student Handbook or contact the EIC campus.”
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Disclaimer
“The course information provided on this website is intended as a general guide only and may not be sufficient to make an informed enrolment decision. Prospective students are encouraged to review the Enrolment Kit available on the website before enrolling.”